Coronavirus Crisis – Don’t let your business go down
Corona virus has spread rapidly all over the world and end solution to stop this was complete lockdown and social distancing. While this lockdown is good for public health, but at the same time it is bad for businesses. Since the coronavirus outbreak foot traffic has dropped immensely as customers avoid coming out and have self-quarantine themselves. This has made businessmen worried about how to keep their customers during this crisis. They are thinking of different strategies and adapting unique methods to indulge their customers. So, here are some of different methods which can help people keep their customers:
Maintain Connection with Your Customers:
Communicate proactively with your customers: With the situation changing everyday no one is sure what’s going to happen next day so it is important to keep communicating with your customers and keep them aware of changes you are making regarding to closing of your store, timings, and steps you are adopting for the safety of your customers and employees. Your customers should be kept aware of all the changes and they should be notified. This is can be done through emails, social media marketing and their websites. Flyers should be hanged for customers to see.
Online Shopping Methods Should Be Improved and Modified:
Improve your online presence:Due to this situation people are more hooked to their mobiles and laptops etc. they are more online as they have more time for it. They have become cautious about social interaction but they still have interest in businesses around them. This alone time has given people more opportunity for online search and shopping. For this make changes in your websites and marketing which will attract more people. Make changes and easy for customers to but online on one click. This will help your business as well as in this no face to face interaction is involved.
Draw Attention to New Experience:
Use pay per click Advertising: It is absolutely advantageous to use this strategy in this time as more people are online and there are great chances that your ads will appear before their eyes. This pay per click advertising can help you greatly to stand out from their competitors.
Benefit-Based Call to Action:
Discount offers should be used: You can attract your customers for long-term purchase with discount. You can encourage customers by offering them one-year membership at cheaper rate than before. Offer free shipping or on discount. You should play role to help in this crisis. Here are some brands that are stepping up to help community and customers.
Cut all overhead: If you have any extra expenses that do not give you any immediate earning cut of them. This will help you with your business expenses.
Planning Ahead: Lockdown can help you plan future marketing. As you are forced to be home it is best opportunity for you to analyze your performance which is probably difficult in normal routine. These analyses can help you in planning your future marketing strategies to get yourself backup and gain.
In this Coronavirus crisis, get in touch with Multilingual Business Service Company to keep your business on track.
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