PROBLEM DEFINITION A multinational healthcare company specializing in developing and manufacturing respiratory medications, including inhalers for COPD and asthma patients. They were preparing to launch a new range of inhalers for COPD and Asthma treatment in Germany and the Netherlands. To ensure a successful product launch and to stay ahead of potential issues, they recognize the importance of understanding customer sentiments, concerns, and preferences in the local markets. They decided to collaborate with a multilingual social media listening agency to ensure a successful launch and gather valuable insights. The healthcare company needed to obtain insights from social media platforms, online forums, and reviews regarding inhalers for COPD and asthma. They faced a language barrier since they wanted to comprehend customer sentiment across various languages spoken in Germany and the Netherlands. They sought to understand the emotions of potential users, identify common complaints or concerns, and gather suggestions for potential improvements. Understanding these nuances was crucial for them because different cultures might have various ways of expressing satisfaction, dissatisfaction, or concerns. So they needed to identify any issues or challenges expressed on social media platforms like Facebook, Twitter, Pinterest, LinkedIn, etc. before making the necessary upgrades. The healthcare company collaborated with PIE Multilingual, a multilingual social media listening company. We deployed complex technologies to monitor social media platforms, review websites, and forums for feedback around COPD and asthma inhalers. We identified and monitored relevant social media platforms, healthcare forums, and product review websites in Germany and the Netherlands. This includes platforms like Facebook, Twitter, Reddit, local health forums, and platforms specific to medical discussions. We employed sentiment analysis tools to determine the sentiment (positive, negative, neutral) of each social media post and review related to the inhaler products. Conversations were clustered into different topics such as product effectiveness, side effects, pricing, user experiences, and more. This helped in understanding the main areas of concern and interest. We compiled a detailed report for the client, summarizing the overall sentiment, identifying key pain points, and highlighting specific features customers appreciate. Based on our findings, we proposed potential product enhancements or changes that could address the concerns identified by customers in Germany and the Netherlands.